Meridian Strategy Group
Management Consulting
How we approached Meridian Strategy Group
Two senior consultants leaving a Big Four firm to launch their own boutique advisory practice. They needed a site that signalled credibility from day one — polished enough to compete with the firms they'd just left, but with personality those firms lacked.
Hard deadline: a speaking engagement in 10 days. The site had to be live before they stepped on stage — it would be the first thing every attendee looked up. No room for iteration after launch.
Typography: Plus Jakarta Sans for headlines · Plus Jakarta Sans for body copy and UI text
Navy signals serious credentials
#0c1a36 as the primary dark anchors the site in the established world of professional services without feeling stuffy.
White space as a luxury signal
Heavy white space tells visitors these consultants aren't selling volume — they're selective about who they work with.
Gold for selective emphasis
#c9a850 appears on key numbers and highlights. In consulting, restraint in design signals restraint in approach.
Plus Jakarta Sans throughout
A single versatile sans-serif used at different weights creates coherence while allowing strong typographic hierarchy.
Case study template built in
Structured case study layout means content can be added post-launch without developer help — critical for thought leadership growth.
Qualifying language in service copy
Service descriptions use language that signals a minimum engagement scope — filtering out small-project enquiries before the first call.
"The site looks like it cost ten times what we paid. We had six inbound enquiries in the first week alone."
