A brand that looks like
you mean business.
Logo, colour palette, typography, and a one-page brand guide — everything you need to show up consistently across every touchpoint.
A complete visual identity — not just a logo
Most "brand packages" hand you a logo file and call it done. We deliver a system — something that tells a consistent story whether it's on your site, email signature, or Instagram grid.
Primary logo + 2 variations
Full colour, single colour, and stacked versions. Delivered in SVG, PNG, and PDF — ready for web, print, and social.
Colour palette
5 curated brand colours with hex, RGB, and CMYK values. Primary, secondary, accent, neutral, and background tones.
Typography pairing
Two font choices (heading + body) with usage rules — size, weight, line height, letter spacing. Free web fonts only.
Brand guidelines (1 page)
A single-page PDF that documents logo usage, colour codes, typography, and spacing rules. Shareable with future designers or collaborators.
Favicon
Browser tab icon, sized and formatted correctly for Squarespace and standard web use.
Social profile kit
Profile picture and cover image templates sized for LinkedIn, Instagram, and X/Twitter — exported as PNG files.
Collaborative, fast, and zero fluff
Brand brief
Short questionnaire covering your audience, competitors, tone of voice, and visual references.
Direction deck
We present 2 distinct brand directions — mood, palette, type, and concept — before designing anything.
Logo design
Full set of logo files, colour palette, and type pairing — based on your chosen direction.
Delivery
Brand guidelines PDF + all file formats zipped and sent. Ready to use immediately.
Brand identity questions
Yes. The files are platform-agnostic — SVG, PNG, and PDF formats work on Squarespace, Wix, WordPress, Webflow, or anywhere else. The type recommendations use Google Fonts so they're free to use everywhere.
We can work around an existing logo. We'll audit what you have and build a colour palette and typography pairing that complements it. Mention this on your discovery call and we'll adjust the scope.
Two rounds of revisions are included after the initial delivery. Additional rounds can be added at $75 per round. In practice, most projects land in one or two rounds.
