Forma Studio
Brand & Digital Agency
How we approached Forma Studio
Forma Studio were a 5-person creative agency doing genuinely impressive work — but their portfolio was buried under weak presentation. They were attracting budget clients and tyre-kickers instead of the premium brands they were capable of serving.
The site needed to do what they did for their clients: make the work the hero, qualify visitors before the first call, and position Forma as a studio that picks its projects rather than takes everything that comes through the door.
Typography: Bebas Neue for headlines · Barlow for body copy and UI text
Black as the canvas
#0a0a0a makes every piece of work in the portfolio radiate. It's the gallery wall approach — the container disappears and the work leads.
Electric blue for precision
#2D5BE3 is bold and confident — not a safe corporate blue. It signals a studio that has opinions about design and isn't afraid to show them.
Yellow as the disruptor
#f5e642 appears sparingly on hover states and CTAs. In a black-and-blue palette, yellow creates an electric moment at every interaction.
Bebas Neue at large scale
The condensed display type at hero scale commands immediate attention and establishes that Forma has a typographic voice — not just a serviceable site.
Portfolio before services
Work is shown before services are described. If the work resonates, the prospect is already sold — the services page just confirms scope.
Qualifying form copy
The enquiry form asks "What's your budget?" and "When do you need to launch?" — not to filter rudely, but because it respects everyone's time.
"Best investment we made this year. We're turning away the wrong work and winning the right clients at better rates."
