Clara Voss Photography
Portrait & Editorial
How we approached Clara Voss Photography
Clara Voss had been shooting for seven years and her work was extraordinary. Her portfolio site was not. A Squarespace template from 2019, small images, clunky navigation, and a contact form that was impossible to find on mobile.
Photography portfolios live or die by how the work is presented. The brief was to get out of the way — let the photographs do the speaking. Minimal chrome, full-bleed imagery, warm cream backgrounds that didn't compete with the tones Clara shot in.
Typography: Libre Baskerville for headlines · Karla for body copy and UI text
White space as the primary design element
Generous white space around every photograph makes each image feel considered, not crammed. Less portfolio = more perceived quality.
Warm taupe over neutral grey
#c4a882 as the accent colour reflects the warm, film-inspired tones Clara shoots in. The site feels like an extension of the work, not separate from it.
Libre Baskerville for the brand voice
The warm, slightly informal serif feels like an artist's signature — distinctive without being decorative. Exactly right for editorial photography.
Full-bleed hero with scroll-reveal nav
The navigation disappears when the hero is in view — nothing competes with the opening photograph. It reappears on first scroll.
Portfolio grid by style, not date
Organising by style (portrait / editorial / intimate) instead of chronologically makes it easy for the right clients to self-select.
One clear enquiry path
A persistent "Book a Shoot" button in the nav means the call to action is always one click away, regardless of which page the visitor is on.
"I've had clients tell me they booked me based on the website alone, before even seeing my full portfolio. That's never happened before."
