Still Waters Therapy
Counselling & Psychotherapy
How we approached Still Waters Therapy
Still Waters Therapy served clients across three specialisms — anxiety, relationships, and trauma — but their website presented all three the same way. Visitors couldn't quickly identify whether this was the right therapist for them before reaching out.
Therapy websites carry a unique responsibility: the design itself communicates emotional safety before a word is read. Mist and sky blues, gentle lavender, Merriweather for the warmth of its serif — every choice was made to say "this is a safe space."
Typography: Merriweather for headlines · Lato for body copy and UI text
Mist blue as the emotional foundation
#edf2f7 is soft, cool, and non-threatening. In therapy, the visual environment communicates safety before the therapeutic relationship has begun.
Lavender as the empathy signal
#b8a9c9 is used in gentle callouts and approach descriptions — a colour associated with calm, intuition, and emotional intelligence.
Merriweather for humanity
The warm, slightly rounded serif feels human rather than clinical. Therapy websites often make the mistake of looking too medical — this one does not.
Specialism cards above the fold
Presenting the three areas of specialisation in the hero lets visitors self-identify immediately: "this is for me" or "this isn't what I need."
BACP accreditation prominently placed
Trust signals from professional bodies appear in the first viewport — critical for new clients making a vulnerable decision.
Intake form, not just contact form
A structured new-client intake form (presenting concern, availability, previous therapy experience) means first sessions are more productive for both parties.
"Several clients have said the website made them feel safe enough to reach out. For what we do, that's the most important thing we could hear."
